Find out why shoppers leave your store.
We send an AI shopper through your store as your own ideal customer — it walks your product pages, cart and checkout the way a real buyer would, and tells you where it lost faith. Watch it happen live.
Find out why shoppers leave your store
Your analytics dashboard shows you exactly where traffic drops off. You know the page and the step in the checkout process where you lose money. But knowing where a shopper leaves does not tell you why they left. To fix a leaking funnel, you need a different kind of tool.
We built this ecommerce conversion audit to evaluate your site like a human buyer. Hedlyte operates as a conversion intelligence layer, designed to explain the actual friction causing your visitors to abandon carts. Analytics provide the map of your traffic, but this intelligence layer provides the context behind the exit.
A real browser shopping as your ideal customer
Traditional reviews rely on static templates, basic checklists, or automated Lighthouse scores. Hedlyte spins up a real headless browser and walks through your live store. As it navigates, it shops as your store's own ideal customer.
The tool infers this buyer persona directly from your live site. You can also optionally tell the tool who you think buys from you. The resulting website conversion audit then reports the gap between who you think you are selling to and who the store actually talks to. That gap is often the exact reason visitors fail to convert.
Watch the live walk with real screenshots
About 20 seconds into the run, the inferred customer persona appears on your screen. This happens before you are asked to provide any contact information. From there, the walk is narrated live. You watch as the tool captures real screenshots of the actual pages it visits on your site.
The entire free store audit takes a few minutes to complete. Because the run lives on our servers, it is completely resumable. If you need to step away to handle an order, close the browser tab and come back later without losing your progress.
Prioritized findings grouped by the shopping funnel
A list of hundreds of minor technical errors is useless for a store owner trying to increase revenue. The output of this conversion rate audit is structured to be immediately actionable. Issues are counted and categorized as high, medium, or low priority. They are then grouped funnel by funnel.
For every single finding, the report names the specific ecommerce principle it violates, describes the problem plainly, and explains exactly why it costs you buyers. You get a concrete explanation of the friction rather than a generic warning.
Knowing what to fix first
Store owners often paralyze themselves trying to fix fifty things at once. To prevent this, the report explicitly identifies your one single biggest opportunity and tells you to do that first. By focusing on the highest-impact problem, you stop wasting time on minor design tweaks.
We also know that no tool is perfect. Hedlyte includes a dedicated caveats section in your final report. We state our own honest limits about what the tool can and cannot detect, ensuring you have a realistic view of the findings before you make changes.
No code, no accounts, and no installation
Testing your site should not require a development team. You do not have to install any tracking scripts, modify your theme, or write any code. Whether you need a shopify conversion audit or are testing a custom build, the only requirement is that you own or have permission to test the site.
There is no account creation required to start, and it is entirely free. Once the headless browser finishes its live walk, the full report is emailed directly to your inbox so you can reference it later.
Common questions
Is this just a Lighthouse score?
No, this is not a Lighthouse score or a basic checklist. Hedlyte uses a real headless browser to walk through your live store and interact with it as a buyer would. It evaluates the shopping experience and finds friction points that cost you sales, rather than just measuring page load speeds.
How long does the free store audit take?
The audit takes a few minutes to complete. Because the analysis runs entirely on our servers, the process is resumable. You can close your browser tab, go about your day, and come back later to view the progress. You will also receive the full report in your email when it finishes.
Do I need to install code on my store?
You do not need to install any code, pixels, or scripts on your website. The tool evaluates your store externally using a headless browser. Since nothing is installed on your end, it will not affect your live traffic, slow down your site, or require developer access to your platform.
How do you know who my ideal customer is?
Hedlyte infers your buyer persona directly from the language, products, and design of your live store. You also have the option to tell us who you think your ideal customer is. The final report will highlight the gap between your intended audience and what the site actually communicates.
Does this replace my website analytics?
No, this acts as a conversion intelligence layer that works alongside your analytics. Your analytics platform tells you exactly where your visitors drop off. Hedlyte explains why those shoppers are leaving by identifying the usability and messaging issues causing friction on those specific pages.
Can I audit any ecommerce website?
You can only run this tool on websites that you personally own or have explicit permission to test. We enforce this rule to ensure the tool is used responsibly. As long as you own the store, you can run the test completely free without creating an account.